{"id":6946,"date":"2025-03-25T09:00:32","date_gmt":"2025-03-25T08:00:32","guid":{"rendered":"https:\/\/apetitoarques.com\/sin-categorizar\/la-importancia-de-la-cadena-de-subministrament\/"},"modified":"2025-03-12T15:38:09","modified_gmt":"2025-03-12T14:38:09","slug":"la-importancia-de-la-cadena-de-subministrament","status":"publish","type":"post","link":"https:\/\/apetitoarques.com\/ca\/blog-ca\/la-importancia-de-la-cadena-de-subministrament\/","title":{"rendered":"La import\u00e0ncia de la cadena de subministrament"},"content":{"rendered":"
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Entrevistem a <\/span>Daniel Ravetllat, <\/strong><\/strong>Director de la Cadena de Subministrament d’Apetito Arqu\u00e9s.<\/span> <\/h3> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t
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Hola, Daniel. Explica’ns breument quina \u00e9s la teva responsabilitat a Apetito Arqu\u00e9s per contextualitzar la teva feina. <\/h3>

S\u00f3c responsable de la Cadena de Subministrament i del Servei de Log\u00edstica. La meva missi\u00f3 \u00e9s supervisar, coordinar i optimitzar tots els processos relacionats amb el flux de productes<\/strong>, tant des d’un punt de vista estrictament log\u00edstic com en la seva vessant administrativa. El meu objectiu principal \u00e9s garantir que la cadena de subministrament sigui eficient, rendible i capa\u00e7 de respondre a les demandes dels nostres clients. <\/p> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t

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Apetito Arqu\u00e9s refor\u00e7a la seva distribuci\u00f3 a Espanya<\/h2> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t
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En el cas d’Apetito Arqu\u00e9s, el producte es fabrica a Alemanya. Quina infraestructura t\u00e9 Apetito Arqu\u00e9s per subministrar a Espanya? Comptem amb un operador log\u00edstic de confian\u00e7a? Existeix un magatzem central a Espanya? Explica’ns com funciona la distribuci\u00f3. <\/b><\/h3>

Nosaltres fem una revisi\u00f3 setmanal de l’estoc i, en funci\u00f3 de les previsions, fem una comanda a la nostra central a Alemanya. La gran majoria del producte que subministrem, al voltant del 85%, prov\u00e9 del nostre cat\u00e0leg, creat i cuinat a les nostres cuines de Rheine. En un termini de dues setmanes rebem la comanda, la quantitat de la qual augmenta progressivament a mesura que creixem. Actualment, rebem una mitjana de 7.000 caixes de producte a la setmana i aquesta xifra segueix augmentant. <\/span><\/p>

Tamb\u00e9 treballem amb un petit percentatge de producte que sol\u00b7licitem a prove\u00efdors locals. Totes aquestes comandes es magatzemen a la nostra nau de 4.000 m\u00b2 a Santa Perp\u00e8tua de la Mogoda (Barcelona), compartida amb <\/span>Central Borne<\/a>. La nostra plataforma log\u00edstica disposa de sales de temperatura controlada per mantenir un estoc permanent de gaireb\u00e9 300 refer\u00e8ncies actives. <\/span><\/p>

La distribuci\u00f3 final a Catalunya es realitza amb una flota exclusiva de fins a 24 camions i amb personal exclusiu de diferents capacitats de c\u00e0rrega, segons les necessitats. Tots els vehicles estan equipats amb plataforma elevadora i compten amb capacitat per compartimentar la c\u00e0rrega en zones de temperatura controlada (producte sec, refrigerat i congelat). <\/span><\/p>

En la resta d’Espanya, el nostre partner Logifrio<\/a> s’encarrega de la distribuci\u00f3 a tot el territori i del repartiment capil\u00b7lar de darrera milla. <\/span><\/p> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t

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Teniu distribuci\u00f3 a tot el territori? Arribeu a tota Espanya? <\/b><\/h3>

S\u00ed, Apetito Arqu\u00e9s va n\u00e9ixer a Catalunya fa una d\u00e8cada<\/a> i, des de llavors, s’ha anat expandint progressivament per tot el territori. Primer a la Comunitat de Madrid, despr\u00e9s a Val\u00e8ncia i, poc a poc, ha anat arribant a totes les comunitats. De fet, aquest any 2024 hem completat finalment la cobertura nacional, arribant tamb\u00e9 a les Illes Can\u00e0ries. <\/span><\/p> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t

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Reptes de futur d’Apetito Arqu\u00e9s<\/h2> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t
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De cara al futur, quins reptes teniu per davant? Teniu algun projecte en aquest \u00e0mbit? <\/b><\/h3>

S\u00ed, afrontem un doble repte. D’una banda, a nivell intern, el departament es refor\u00e7ar\u00e0 amb l’objectiu de donar resposta a les necessitats d’un volum de clients cada cop m\u00e9s gran, permetent-nos planificar millor i seguir creixent. <\/span><\/p>

D’altra banda, en l\u00ednia amb aquesta expansi\u00f3<\/span>, estem definint un projecte de magatzem a Madrid que ens permetr\u00e0 fer un salt en la distribuci\u00f3 als nostres clients fora de Catalunya.<\/span><\/p> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t\t<\/div> \t\t<\/div> \t\t\t\t\t<\/div> \t\t<\/section> \t\t\t\t

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Cadena de subministrament i cadena de fred: claus per a una planificaci\u00f3 log\u00edstica eficient<\/h2> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t
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En un servei com el d’Apetito Arqu\u00e9s, quins diries que s\u00f3n els punts cr\u00edtics des del punt de vista de la cadena de subministrament? <\/b><\/h3>

Assegurar la cadena de fred \u00e9s, sens dubte, l’aspecte m\u00e9s cr\u00edtic i en qu\u00e8 hi posem m\u00e9s esfor\u00e7. Treballem intensament per garantir que no es trenqui, exigint sempre garanties, tra\u00e7abilitat i registres. <\/span><\/p>

Per aix\u00f2, comptem amb mesuradors de temperatura i proporcionem term\u00f2metres als nostres clients, permetent-los verificar la temperatura d’entrega dels productes en cas de qualsevol incid\u00e8ncia. A m\u00e9s, realitzem controls aleatoris per refor\u00e7ar el control i minimitzar possibles incid\u00e8ncies. <\/p> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t

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\u00bfExisteixen pics de demanda o altres incid\u00e8ncies que poden afectar a l’entrega? <\/h3>

S\u00ed, per descomptat. Cal tenir en compte que l’error zero no existeix en cap servei log\u00edstic. Partint d’aquesta premissa, treballem per reduir les incid\u00e8ncies al m\u00ednim. <\/span><\/p>

Pel que fa als pics de demanda, aquests existeixen, per\u00f2 els integrem al nostre calendari per estabilitzar el subministrament en moments clau, com el Ramad\u00e0 o el Nadal.<\/span><\/p>

De vegades, poden sorgir afectacions per causes alienes a la nostra voluntat, com vagues o fen\u00f2mens meteorol\u00f2gics adversos, com la DANA a Val\u00e8ncia<\/a>. En aquests casos, activem tots els mitjans disponibles per assegurar el repartiment. En la majoria dels casos ho aconseguim, tot i que, com esmentava, l’error zero no existeix i sempre pot haver-hi alguna incid\u00e8ncia puntual. <\/p> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t

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Automatitzaci\u00f3 i tecnologia EDI<\/h2> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t
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Teniu implementats sistemes automatitzats en tota la cadena de subministrament? Quin paper juga la tecnologia en el proc\u00e9s log\u00edstic? <\/h3>

Gaireb\u00e9 la totalitat de les nostres comandes estan automatitzades i es gestionen a trav\u00e9s del nostre ERP mitjan\u00e7ant un programa espec\u00edfic de gesti\u00f3 de comandes. A m\u00e9s, estem integrats amb el nostre operador log\u00edstic al magatzem a trav\u00e9s del sistema EDI. <\/p>

La tecnologia EDI ens aporta m\u00faltiples avantatges, com ara m\u00e9s agilitat i seguretat<\/a>, informaci\u00f3 en temps real, una comunicaci\u00f3 m\u00e9s eficient i una gesti\u00f3 administrativa m\u00e9s senzilla.<\/span><\/p>

El nostre seg\u00fcent repte, en el qual ja estem treballant, est\u00e0 alineat amb la posada en marxa del futur magatzem projectat a Madrid.<\/span><\/p> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t\t<\/div> \t\t<\/div> \t\t\t\t\t<\/div> \t\t<\/section> \t\t\t\t

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“El 2024 hem completat el proc\u00e9s de la nostra expansi\u00f3 geogr\u00e0fica a tota Espanya i ja oferim servei a totes les comunitats aut\u00f2nomes, incloses les illes.”<\/span><\/h2> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t
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Daniel Ravetllat, Director de la Cadena de Subministrament<\/figcaption> \t\t\t\t\t\t\t\t\t\t<\/figure> \t\t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t
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Qu\u00e8 consideres que \u00e9s el m\u00e9s gratificant en la teva feina i, a l’inrev\u00e9s, el menys gratificant?<\/h3>

En l’aspecte negatiu, diria que a Log\u00edstica sempre existeix un marge m\u00ednim d’error. Ens esforcem cada dia per minimitzar-lo, per\u00f2, per diversos motius, sempre hi ha un percentatge inevitable i aix\u00f2 genera certa insatisfacci\u00f3, ja que l’objectiu ideal seria assolir l’error zero, una cosa que tots desitjar\u00edem. <\/span><\/p>

D’altra banda, quan aconseguim reduir aquest marge d’error i fer m\u00e9s eficient la cadena de subministrament, la satisfacci\u00f3 \u00e9s enorme. Veure com el sistema millora i els processos s’optimitzen \u00e9s, sens dubte, el m\u00e9s gratificant. <\/span><\/p> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t

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Res m\u00e9s, Daniel. Agrair-te el teu temps i les teves respostes, que ens han perm\u00e8s con\u00e8ixer millor els reptes i l’evoluci\u00f3 de la cadena de subministrament a Apetito Arqu\u00e9s. \u00a1Molta sort amb els projectes i reptes que teniu per davant el 2025! <\/span><\/h3> \t\t\t\t\t\t\t\t<\/div> \t\t\t\t<\/div> \t\t\t\t\t<\/div> \t\t<\/div> \t\t\t\t\t<\/div> \t\t<\/section> \t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

La hiporexia \u00e9s un trastorn molt freq\u00fcent en les persones grans que consisteix en la p\u00e8rdua de gana i pot comportar problemes de salut. Revisem en aquest article alguns conceptes i trucs per tractar la hiporexia en avis. <\/p>\n","protected":false},"author":3,"featured_media":6458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[64,76],"tags":[71],"class_list":["post-6946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","category-empresa-ca","tag-apetitoarques-ca"],"yoast_head":"\nCadena de subministrament d'Apetito Arqu\u00e9s: La seva import\u00e0ncia<\/title>\n<meta name=\"description\" content=\"Daniel Ravetllat, Director de la Cadena de Subministrament d'Apetito Arqu\u00e9s, analitza el servei log\u00edstic de l'empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apetitoarques.com\/blog\/cadena-suministro\/\" 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